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NEW!

EFFORTLESS HAIR,
TOTAL CONTROL

Smooth, style and control frizz for up to 24 hours with the new HOLD.ME styling cream.

Always Vegan

Cruelty-Free

SLS & SLES-Free

Paraben-Free

Color Safe

Gluten-Free

Free 3-Piece
Hair care Gift

Spend $49+ and receive a free 3-piece gift featuring mini sizes of our best-selling hair serum, leave-in, and NEW styling cream!

We design the product.

You design the beauty.

Award-Winning Products

Loved by hairstylists and beauty editors, our products have earned top honors for their performance and innovative formulas.

Performance-Driven Formulas

No compromises. Clean ingredients meet high-performance formulas for hair that feels as good as it looks.

Cruelty-Free & Peta-Certified

Our formulas are 100% vegan and never harm our fur friends in the making. We care about the planet and all who call it home.

Results on Repeat